Vimeo has often seemed like YouTube’s cooler-but-less-popular cousin, but recent numbers suggest it has a pretty huge following of its own. Interactive Corp (IAC), the company that owns Vimeo, has stated that the platform claims more than 100 million unique users, 400,000 paying subscribers, and a yearly revenue of $40 million dating back to last October.
As per usual, don’t forget that any numbers coming from a partial source need to be taken with a grain of salt, but all three of those numbers are impressive. The one that sticks out is the $40 million revenue; that figure that has surely been spurned on by Vimeo’s semi-recent additions of pay-to-view On Demand programming
and other monetization tools for creators.IAC purchased Vimeo in 2006, the same year Google purchased YouTube. “We have a number of assets that could live on their own,” said IAC Chief Executive Greg Blatt. “Vimeo, we believe, is an asset that will reach that status.” Should IAC give Vimeo more autonomy, it would fit well with the site’s penchant towards creative independence, an attitude that–according to the stats–is embraced by a huge number of viewers.
There's been a lot of chatter lately about the increasing interweave of the creator industry…
Creators have already established themselves as the next generation of professional sports broadcasters. Can they…
Three years after Epic Games launched the Unreal Editor for Fortnite (UEFN), creator payouts associated…
The British Film Institute is committing to the preservation of internet history, no matter how…
Here in 2026, the global content creator economy is a $250 billion juggernaut that grows…
YouTube has taken some steps to reduce the volume of AI slop on its platform,…