Must-Watch Music Videos: IAMEVE Is A Temptress Indeed

[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

Touching on theme’s of rebirth and temptation, IAMEVE’s Temptress is an escape into a futuristic noir fantasy world. The below is the full version of the epic video 7-minute and 53-second video (including credits), taken from the second act of the songstress’s three-act concept album, The Everything Nothing.

After an accident left Eve, the artist, unable to play the guitar she switched focus to piano and electronic instrumentation. It’s through this change that she found the creative space to write this concept album, hinging on all of the obstacles she had to overcome to transform her persona and her music to what it is today. Her stylized tones, beats, and imagery strive to transport the listener to each of the core themes expressed in each phase of the three acts of her concept album: Innocence, Temptation, and Love.

IAMEVE’s music now excels in its ability to be transformative and distinct, leaning heavily on visuals and concept. With numerous comparisons to the king of concept art, David Bowie, it’s fitting that Eve’s journey in The Everything Nothing begins in a quest for her soul mate, Detective Starman. The story then concludes with the final song in the concept Stardust Apocalypse. The video is, of course, reminiscent of a 1950s detective thriller complete with a femme fatale lounge singer, only this time she’s singing along to synths instead of a jazzy piano.

For more of Eve’s music check her out on Bandcamp, and make sure to subscribe for the next video in the series.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.

INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.