From September 23-28, online companies, executives, and personalities will gather in Santa Monica for Social Media Week Los Angeles. To help showcase the incredible events that will be going down this year, Tubefilter will be offering daily previews of individual events. Check out the full schedule here and our schedule at a glance here.
YouTube creators are beginning to pop up in nationwide commercials, which begs the question: How well do branded YouTube videos serve as marketing tools? At Social Media Week Los Angeles, Jonathan Skogmo of JukinVideo will attempt to answer.
As the Founder of JukinVideo, Skogmo oversees a company that specializes in connecting brands to marketable content creators. In essence, the UGC-focused platform offers cash to individual uploaders if they will let the brands that appear in each video license their product. It’s a simple system that has resulted in seven digit payouts for creators and a plethora of views for brands.
At his panel, Skogmo will explain how viral video branding is a bankable process (and not, as some may see it, a crapshoot restricted by the whims of online viewers). He will outline the ways brands and creators can work together to make viewcounts roll up and dollars roll in.
The ‘New Mainstream’ panel will go down on Tuesday, September 24th at 12:00 PM at ROC Santa Monica. If you’re interested, you can sign up right here.
Add Andre Rebelo to the list of creators who are seeing dollar signs within the world of Fortnite.…
Creator brand-building company BrandArmy has a new Chief Creator Officer. Rob Ryan, a digital industry…
Every gamer knows how it feels to die over and over against a difficult boss,…
TikTok is giving some users the ability to post hour-long videos. The app is running a…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
TMG Studios is fleshing out its roster with three more shows. The network, founded in…