Behind the Brand: Rise Of The SuperTubers At YouTube Space LA

[Editor’s Note: Created by Bryan Elliott, Behind the Brand is a show that profiles the people who are making things happen. From up and comers to the big guys, we show you how they go about their business. Behind the Brand give you insights to grow your biz from the experts who’ve done it. Check out all installments of Behind the Brand here.]

Can you believe YouTube recently celebrated its 8th birthday? The worlds of online video and content creators have come a long way in such a short time–and we’re just getting started. Ask business author and one of the pioneers of video on the web Gary Vaynerchuk and he would say, “This thing, the Internet–it’s a baby. We’re just 15 minutes in…”

Everyday close to 100 hours of content is being uploaded to YouTube every minute accompanied by billions of views. It’s never been easier to make a video thanks to the help of the iPhone, other mobile devices and DSLR cameras. Now YouTube (aka Google) is taking it to the next level and creating incubators like the new Youtube Space LA

to nurture and train up-and-coming YouTube stars to help them hone their video-making skills, build vibrant communities and possibly reach SuperTuber status.

SuperTuber is a descriptor that may or may not stick, but it’s an easy way to describe those who have achieved super-subscription and view thresholds like The Fine Brothers, iJustine, Jenna Marbles, Smosh and more. There are several notable producers of film and TV, as well as Hollywood talent focused on building their own channels or MCN’s (multi channel networks) that all hope to make it to that level. Youtube Space LA was bult to to help them – and the next Fine Brothers, iJustine, Jenna Marbles, and Smosh – get there.

Watch the video featuring YouTube Space LA’s Liam Collins and Kathleen Grace and let’s get Behind the Brand to try to crack the code on making entertaining sharable content. And be sure to let me know what you think. Tweet me @BryanElliott or leave a comment below!

Bryan Elliott is a Southern California native with a previous 15-year history on the client side of strategy & brand marketing and production in industries like action sports, entertainment & movies, and digital tech. His recent credits include writer and executive producer of reality web series, Looks Easy, and Behind the Brand, a TV show that profiles the people in business who are making things happen. Behind the Brand is in its 4th season with over 50 full-length episodes and airs on cable TV networks and nationally online.

Bryan is an active writer, speaker, teacher & host. He has been a guest lecturer on university campuses including UCLA, USC, UCI, Champan University and more. He is the founder of Linked Orange County and The Action Sports Network, community builder and advocate of social business. You can find him on Twitter @BryanElliott.