Fishbowl Worldwide Media has built a network of YouTube channels from the UGC content in its America’s Funniest Home Videos library. For the official AFV YouTube channel, however, Fishbowl is enlisting some help. The production company has reached a multi-year agreement Fullscreen. Thanks to the partnership, Fullscreen will head the development of AFV‘s YouTube presence while also supporting the channel with its own creators.
AFV‘s YouTube channel launched about a year ago, but it hasn’t made as much of an impact as some of Fishbowl’s other channels; while CuteWinFail and Petsami have both racked up more than 50 million views, AFV has scored just a tick more than five million. Fullscreen, though optimization and copyright protection (there are many fan-run AFV channels that could be brought under the official hub’s umbrella), hope to greatly increase that number.
“We are very excited to be collaborating with Fullscreen to market, engage and reach new audiences on YouTube. Consumers trust the AFV brand and with this partnership, we will be able to deliver a multifaceted curated channel that is unparalleled,” said Fishbowl co-founder Bruce Gersh. “Given Fullscreen’s deep expertise with content ID and industry-leading technology, they are the ideal partner to build a YouTube strategy and develop new content for all platforms.”
Fullscreen’s network, which includes an audience of more than 36 million monthly US uniques, will assist the growth of channel by having creators and their fans make their own funny home videos. “Fullscreen and FishBowl both share the same passion for bringing smart and entertaining videos to online audiences,” said Fullscreen SVP of Strategy & Business Development James Veraldi. “We’re excited to showcase the AFV brand in a way that truly allows YouTube’s massive audience to actively engage with the content, and we look forward to developing new creative formats with FishBowl’s accomplished team.” Buckle up, YouTube viewers. You’re about to get a lot more cute animals and children.
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