When advertisers discuss successful branded content on YouTube, they often use the flashy, shareable, in-your-face efforts of brands like Red Bull and Old Spice as examples. However, a recent infographic from ZEFR shows that user-generated content is as good an asset for some brands as the slickly-produced videos coming from the brands themselves.
The logic is simple: While official branded content is capable of making a splash, the power of YouTube trends is much stronger. For instance, makeup tutorials are a common video type for beauty channels, and the thousands of videos in that category featuring specific products gets a brand’s name mentioned more than the brand itself could ever accomplish with a clever ad. Product unboxing
videos, how-to videos, and fan versions of popular commercials also easily outpace official branded efforts.The Apple example noted in the infographic provides the most practical conclusion: If brands want to get noticed on YouTube, they can make a clever ad and be done with it. But if they want to start a fad, they should focus on releasing content that is as easy to imitate as it is to share.
During a recent conversation with a creator, Twitch CEO Dan Clancy called out his platform's biggest rival. The boss…
Orca has announced a pair of new hires. The ecommerce company has brought in Sarah Penna as the…
Welcome to Streamers on the Rise, where we find streamers who are growing their channels,…
Jake Paul has his eye on an industry he describes as an "old and outdated" category:…
A group of watchdog organizations are calling on the U.S. Department of Justice to probe Alphabet. The tech…
Three of the world's biggest VTubers are getting called up to the big leagues. The…