Behind The Brand: Are Rainn Wilson’s Best Roles Behind Him?

[Editor’s Note: Created by Bryan Elliott, Behind the Brand is a show that profiles the people who are making things happen. From up and comers to the big guys, we show you how they go about their business. Behind the Brand give you insights to grow your biz from the experts who’ve done it. Check out all installments of Behind the Brand here.]

Actor Rainn Wilson (aka Dwight Schrute) is about to close a chapter in what he recently tweeted as “the best job he’ll ever have.” NBC’s hit show The Office had a great run, and is going out in style with touching online video tributes from cast members. But the show’s upcoming conclusion made me think about Wilson’s statement and implications for the rest of us.

Is our best work behind us? If so, how do we move forward? I think of it like T.S. Eliot’s quote: “And the end of all our exploration will be to end where we first began, and know the place for the very first time.” Wilson is starting fresh and going to star in an upcoming TV drama that he’s also producing. But he’s also keeping himself very busy with fresh starts and initiatives in other mediums.

Subscribe to get the latest creator news

Subscribe

Besides acting, Rainn Wilson is an active humanitarian who takes trips to places like Haiti to do volunteer work. He’s also an entrepreneur and credited with co-foundering Soul Pancake, a bestselling book that became a website and community where people (especially Gen Yers and younger) can ask life’s big questions and get answers.

When YouTube announced their funded channel program, Soul Pancake become one of their new Original Channels producing unique and high(er) quality programming like the now famous Kid President series (which was recently, believe it or not, endorsed by the White House).

Is The Office the best job Wilson will ever have? The jury is still out but it seems like everything Rainn is involved in is related to making the world a better place. We went Behind the Brand to ask Rainn Wilson about how get got his start, holding grudges in Hollywood and more of life’s big questions. It just may help you to know the place at the end of your exploration. Watch this video and let me know what you think.

Bryan Elliott is a Southern California native with a previous 15-year history on the client side of strategy & brand marketing and production in industries like action sports, entertainment & movies, and digital tech. His recent credits include writer and executive producer of reality web series, Looks Easy, and Behind the Brand, a TV show that profiles the people in business who are making things happen. Behind the Brand is in its 4th season with over 50 full-length episodes and airs on cable TV networks and nationally online.

Bryan is an active writer, speaker, teacher & host. He has been a guest lecturer on university campuses including UCLA, USC, UCI, Champan University and more. He is the founder of Linked Orange County and The Action Sports Network, community builder and advocate of social business. You can find him on Twitter @BryanElliott.

Share
Published by
Joshua Cohen

Recent Posts

TikTok is bringing the battle for sports fan attention back to the NFL gridiron

Days before the start of the 2026 NFL season, TikTok has renewed its partnership with the most-watched sports…

3 hours ago

Want people to pay attention to your movie trailer? Turn it into a playable game.

Next month, a film titled Street Fighter will revive a franchise that began with a series of…

4 hours ago

The internet is waxing nostalgic, os TikTok’s song of the summer is a blast from the past

Much has been said about the long-term decline of the "song of the summer." Once…

5 hours ago

MrBeast’s literary debut comes with a chance to win $1 million. Is that enough to make it a bestseller?

"The competition is a series of tests that are harder than anything you've seen. And…

1 day ago

A new gamer on Twitch is so ‘OP’ that he’s taking on some of the biggest esports stars

Sandisk is challenging Twitch streamers to take on a masked gamer whose skills will shine across…

1 day ago

A rumored FTC complaint would accuse YouTube of misrepresenting its content moderation policies

Do YouTube users have a clear understanding of the platform's policies when they sign up? Or are…

1 day ago