VICE Prepping For Documentary With Plenty Of Cat Videos

What do you get when you cross one of the best non-fiction outlets on YouTube with the Internet’s most beloved animal species? VICE‘s Lil Bub & Friendz will soon provide the answer. The upcoming feature will focus on celebrity cat Lil Bub and her feline pals at the Internet Cat Video Film Festival. To prepare for its release, VICE has released a series of features about the Internet’s cat culture.

The first of three features centers on Brad O’Farrell, who turned the “Keyboard Cat” video from a silly home video into an Internet phenomenon. While it’s a fascinating look at the real life’s of some of the Internet’s classic personalities (Scumbag Steve also makes an appearance), it’s hard to not get constantly distracted by the Keyboard Cat loop that runs on a loop for the entire feature.

The second feature is hot out of the oven, and it goes inside the kitty-focused Center for Feline Studies, where get to watch some feline-influenced “cat yoga”. Turns out cats played a notable role in the development Far East-flavored exercise.

Subscribe for daily Tubefilter Top Stories

Subscribe

The features and the overall whimsical tone of the footage we’ve seen from Lil Bub & Friendz suggest a whimsical tone, a style which several recent VICE programs have adopted, supplanting some of the more serious features of the past. The cat doc will not quite fit into VICE’s YouTube description, which states the magazine’s mission for “exploring uncomfortable truths and going places we don’t belong.” Still, I’m sure it will be plenty popular, because KITTEHS.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? 20 years of Super Simple Songs, AMP in the Club, and Shyamalan’s next twist.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Schrodinger’s platform: YouTube is TV, and it isn’t

The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the…

2 days ago

As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?

Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…

2 days ago

Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…

3 days ago

Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…

3 days ago

YouTube and Amazon partner to let creators sell a “curated catalog of highly requested and trending products”

In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…

3 days ago