Panasonic Souping Up Digital TV Options, CEO Says At CES

Panasonic announced at the Consumer Electronics Show (CES) its plans to expand its line of digital TV to make watching on the small screen a more interactive experience. In addition to wheeling out gigantic TVs and updated tablet capabilities, Panasonic CEO Kazuhiro Tsuga stressed the need for TV to evolve to face the needs of the increasingly interactive consumer base. “The next five years will transform more than the last 25,” he said. “Clearly, customers are hungry for this.”

Panasonic’s entire keynote is available on the company’s official YouTube channel

.

Subscribe for daily Tubefilter Top Stories

Subscribe

Panasonic’s digital TVs will have increased personalization, allowing advertisers to target each individual consumer as he or she navigates a variety of menu-driven options. Panasonic TVs are already compatible with YouTube’s new remote control feature, one of Google’s exciting new options for entwining online viewing with TV waching. “At Panasonic, we are not sitting idle,” Tsuga said. “We are anticipating and shaping the future.”

Share
Published by
Sam Gutelle

Recent Posts

Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’

For years, Netflix has wanted to make its name as the home of ultra-premium content.…

8 hours ago

Top 5 Branded Videos of the Week: Movie moments

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

10 hours ago

At Cannes, ByteDance brings generative AI films into the market

Does generative AI represent the future of the film world, or is it an existential…

14 hours ago

UMG’s new TikTok and Spotify deals are what we should expect in the age of AI

In its latest deal with TikTok, Universal Music Group said it's all about "[promoting] human…

1 day ago

Have you heard? Saluting Patriotic Kenny, visiting 30 NBA arenas, and meeting a new shark

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 days ago

YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…

5 days ago