Blip Gets into Originals with Launch of Blip Studios, Names Steve Woolf Pres.

Blip Networks has now entered the production game.

Blip CEO Kelly Day hinted last May the company would start funding and/or producing its own online original videos and series and last night her team made it official. Blip announced the launch of Blip Studios at their Industry Reception to close out VidCon‘s Industry Day. Steve Woolf will serve as president of the new division.

Woolf, former Vice President of Content at Blip, creator of old school web series hit Epic Fu, and Streamy Award-winner, will now work directly with brands, talent and independent producers of web video to develop and produce high quality, original web series which Blip will monetize and distribute across their distribution platforms.

“We are incredibly proud to launch Blip Studios to develop a wide range of original web series, and just as important, series that will also push the boundaries of audience interactivity,” said Woolf. “Our ultimate goal is to create the best innovative content that leads storytelling into the next decade.”

Blip has already signed exclusive talent and distribution agreements with some of the most successful independent production companies and shows on their network, representing hundreds of millions of views. New shows include:

• Nostalgia Critic: With a massive, dedicated audience, Nostalgic Critic,
  starring Doug Walker, is the long-running hit from production company Channel Awesome. The series features Walker as he critiques and pokes fun at all things nostalgic, especially television and video games from the 80’s and 90’s.

• Nostalgia Chick: Originally a counterpart to the hugely popular series Nostalgia Critic, Nostalgic Chick, produced by Lindsey Ellis, Antonella Inserra, and Elisabeth Hansen and starring Ellis and a roster of guest stars, was focused on nostalgic television and movies targeted for women.  With an engaged audience of millions of monthly viewers, the show has quickly evolved into a critique of popular culture with recurring characters that form a fun, collaborative variety review.

• Todd in the Shadows: Known as “A Guide to Terrible Pop Songs of the Present and Past,” Todd in the Shadows stars Todd Nathanson and has garnered millions of views around the world. Todd is enshrouded in shadow as he takes us through the context of a mainstream pop song, breaking down the minutia of the awesomeness and the awfulness, and establishing a great connection with his audience.

We’ll let you know when the original productions launch. Stay tuned.