The largest online video sharing site and the largest cosmetics and beauty company on the planet want a relatively undiscovered male or female with a penchant for the camera and pedantics, who knows how to properly apply makeup with personality, style hair with a passion, and select outfits with flare to promote the Destination Beauty Channel on YouTube and a whole bunch of L’Oreal products.
Interested individuals 18-years or older living in the United States are asked to submit their “original red carpet ready how-to beauty videos” showing how to recreate the kinds of looks Joan Rivers may or may not make fun of
by February 29, 2012. One beauty guru on the rise will then be selected by March 20, 2012. He or she will receive a trip for two to New York City for “some pampering at L’Oreal USA, a year’s supply of L’Oréal Paris cosmetic, hair care, hair color and skincare products to support his or her “how-to” video efforts,” and a featured spot on YouTube’s Destination Beauty Channel (guaranteed to offer some welcome exposure to a burgeoning online video star).Here’s established YouTube beauty expert Kandee Johnson with all the details.
Good luck! And here’s one piece of unsolicited advice from someone that knows little about being a beauty guru. Be sure you don’t shoot your video while driving.
Beauty guru pic is of Blair Fowler.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
The global explosion of the streaming community has minted star creators in territories as far-flung…
Last month, Meta announced a $17 billion settlement, bringing its legal battle against dozens of state…
Roblox is giving game developers more ways to make and distribute games--and faster access to…
A new brand touches the beacon. That's right: IKEA is officially in Skyrim. Or, well,…
Viral Nation is not about the vibes. In an era where seemingly every company is…