So, what does that mean? Let’s say you’re a household brand name that created a shiny online video with your Madison Avenue advertising agency and are now looking to distribute that video across social media networks with the intent to increase the number of fans on your Facebook page. Jun Group is one of the myriad companies you or your Madison Avenue advertising agency may call in order to help you (by way of their analytics and expertise) in the distribution of your video to ensure it has the desired effect.
So, how does Jun Group differentiate itself from the other myriad companies that kinda sorta do the same thing? By a lot of idiosyncratic and more macro ways, I’m sure. But for the purposes of this article Jun Group differentiates itself by accumulating and interpreting a healthy amount of social video research and translating that social video research into a sort of visually appealing infographic that makes for a great piece of marketing material.
Jun Group compiled data from a sample of more than 13 million user-initiated video views of “social video campaigns created for Fortune 500 brands across a number of vertical categories” between January 1, 2011 and September 30, 2011. Here are some highlights of their findings:
Check out the infographic below for more fun social video facts:
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