Coke Zero and The LXD Want to Dance Like You

Jon M. Chu and his Legion of Extraordinary Dancers want to get jiggy with a choreographed dance of your design. The troupe of lithe modern music interpreters have teamed up with Coke Zero to find a crowd-sourced routine to which they can manipulate and contort their bodies into unbelievable positions in sync with hip hop-driven beats.

The Create a Dance from Zero campaign features prominent players of The LXD asking viewers from around the world to choreograph and videotape their own dance moves, one or some of which will be performed by The LXD

as the center of a global marketing effort for Coke Zero. Chu and company want interested individuals to hit up the contest’s participation page to download a song to groove to and then upload the finished product to YouTube.

Subscribe to get the latest creator news

Subscribe

If you want to learn how to do The TOE Tappy, Shake Arm and Piz, or Hit That P Diddy! you should give the submissions a watch. The best part? The LXD principals make video comment on the uploads.

And if you want your jig to be part of a global advertising initiative for a zero-calorie soft drink or are just interested in Jon M. Chu checkin’ out your swagger, cut a rug for Coke Zero and The LXD today.

Share
Published by
Joshua Cohen

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

14 hours ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

14 hours ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

16 hours ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

16 hours ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

18 hours ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

2 days ago