Coke Zero and The LXD Want to Dance Like You

Jon M. Chu and his Legion of Extraordinary Dancers want to get jiggy with a choreographed dance of your design. The troupe of lithe modern music interpreters have teamed up with Coke Zero to find a crowd-sourced routine to which they can manipulate and contort their bodies into unbelievable positions in sync with hip hop-driven beats.

The Create a Dance from Zero campaign features prominent players of The LXD asking viewers from around the world to choreograph and videotape their own dance moves, one or some of which will be performed by The LXD

as the center of a global marketing effort for Coke Zero. Chu and company want interested individuals to hit up the contest’s participation page to download a song to groove to and then upload the finished product to YouTube.

Subscribe for daily Tubefilter Top Stories

Subscribe

If you want to learn how to do The TOE Tappy, Shake Arm and Piz, or Hit That P Diddy! you should give the submissions a watch. The best part? The LXD principals make video comment on the uploads.

And if you want your jig to be part of a global advertising initiative for a zero-calorie soft drink or are just interested in Jon M. Chu checkin’ out your swagger, cut a rug for Coke Zero and The LXD today.

Share
Published by
Joshua Cohen

Recent Posts

Explicit deepfakes are a monumental problem. Paris Hilton just published a TikTok series to combat them.

Paris Hilton has taken the fight against explicit deepfakes to TikTok. Her production company 11:11…

36 seconds ago

Creators sit behind YouTube’s “Brand Deal Desk” to explain the secrets of their sponsorships

The creator economy is a $37 billion annual business, but that wealth is not split…

2 hours ago

After forging his own path, how far can Stephen Colbert go on YouTube and TikTok?

After hosting his final episode of CBS' long-running Late Show, Stephen Colbert made an unsurprising…

2 hours ago

YouTube is making AI labels easier to read (and applying them automatically)

At this point, AI-generated content on YouTube is a fait accompli. Like it or not,…

4 hours ago

Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’

For years, Netflix has wanted to make its name as the home of ultra-premium content.…

22 hours ago

Top 5 Branded Videos of the Week: Movie moments

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

24 hours ago