Google Doodles on YouTube are Called Yoodles

I told you YouTube was getting way more serious about music discovery. Twice! If you don’t believe me, you can check out the world’s largest video sharing site’s newly redesigned destination for all things audio-visual. YouTube.com/music is now home to (in addition to those Billboard style top 100 charts) a few more features that will help you find new forms of aural pleasure. Those features include:

  • Recommended videos and artists based on the music videos you’re watching.
  • Local concert listings in your area matched with artist videos.
  • Curated daily play lists and selections from individuals at credible music publications including SPIN, Vice, and XLR8R.
  • Featured YouTube music vloggers, like Anthony Fantano of The Needle Drop.
And if you still don’t believe me that YouTube is getting way more serious about music discovery, check out today’s YouTube logo. It looks different, right? The customary red background of “Tube” is replaced by a kind of sea green and placed next to a sound equalizer. That’s because famous French house music producer and DJ, David Guetta is today’s YouTube.com/music’s celebrity curator. He handpicked an Electronica playlist
for the internet’s enjoyment.

Music is a big deal for YouTube. And YouTube, like its parent company Google, likes to have fun with its logo in order to promote big deals. Except instead of calling the newfangled logos Doodles, YouTube calls them Yoodles (at least they do in their URL structure, e.g. http://www.youtube.com/music?feature=yoodle).You may have noticed the YouTube logo looked different yesterday, too. That’s because the Red Hot Chili Peppers were YouTube Music’s celebrity curators. Tomorrow, Lady Gaga will take the reins and YouTube will sport a new Pop-inspired logo and on Monday YouTube will feature Eminem’s Guide to Hiphop and another new Yoodle.

This isn’t the first time YouTube’s sported a new logo. A variety of new Yoodles showed up to promote YouTube Play, on one April Fools the traditional look was overlaid with ASCII text repeating the character “1”, the day William and Kate married YouTube flew a Union Jack, and the Yoodle got an old timey makeover on Charlie Chaplins’ B-day.

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Published by
Joshua Cohen

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