That’s a lot of new media and homegrown internet talent making at least some extra cash and at most a very comfortable living thanks to the world’s largest video sharing site. But while Youtube has created and fostered a new breed of entertainment professionals, the company can’t help but court established Hollywood and pop culture personalities with multi-million dollar productions.
Michael Learmonth at Advertising Age leaked details of a few of the types of big name, big budget original web series YouTube is currently pitching to brand name advertisers. They are:
These pitches, Learmonth notes, are a completely separate initiative from the $100 million YouTube supposedly has earmarked for enticing recognizable celebrities to take their talents online. The two programs, however, along with a planned January redesign to YouTube’s layout could literally change the face of online video.
Come 2012, we could be looking at and watching a very different YouTube. One that’s way more conducive to seeing long-form and episodic programming than viral videos and one where the credits of that long-form and episodic programming are filled with even more brands and names the staunchest cord-keepers will recognize.
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