Finally the Ferrell-snubbing is over as today he goes tete-a-tete with the Streamy-winning comedian in the 13th installment of Between Two Ferns with Zach Galifianakis (below). Ferrell classes it up, donning some homer love for the Lakers in a throwback Adidas shirt with a sunshield fishing cap. While mostly civil, the interview inevitably implodes when comments of Galifianakis’ sensitive weight issues creep back in. Oh, and Jon Hamm stops by (again).
What started as a side project for Galifianakis, something of a workshop for his offbeat non sequitur act while his film career
was just starting to heat up, is now the comedy network’s A-listing breadwinner. Speed Stick jumped on board for an exclusive sponsorship, complete with wrap-around display ads and generous product integration. The deal is rumored to be in the low sig-figure range according to sources.And then there’s Zach’s big budget comedies. Movie marketers have often turned to web video to spend those 8-figure P/A budgets, and Warner Bros. is spending heavily on Funny or Die with site takeovers this weekend for the Galifianakis-led The Hangover Part II. So far so good for Warner, as the film already netted $10.4 million in last night’s midnight screenings on track to take home the holiday weekend with estimates of $125 million and $160 million by Monday, making it a record-breaking figure for an R-rated comedy.
As for Funny or Die, they may have stumbled upon a new model for branded celebrity web series—casting stars of studio comedies in ongoing original series then turning around and selling those studios to hock their films. Rifling with Ryan Reynolds?
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