YouTube Looks for ‘Talent’ with NBC

Ad dollars may be shifting from traditional to new media, but that doesn’t mean the two entertainment paradigms can’t work with one another.

For a second year in a row, YouTube is teaming up with NBC’s ode to vaudeville America’s Got Talent. The world’s largest video sharing site has been charged with finding that special someone who can do something special and show it to the world on YouTube-centric installments of the television series.

Interested individuals have from today until June 9 to submit their audition videos to America’s Got Talent’s YouTube channel. YouTube will gather all the submissions. A “panel of NBC representatives” will review those submissions and select their 20 favorites to display. YouTubers will then vote on their favorites of the 20 between June 28 and July 9. The winner will be crowned America’s Got Talent’s YouTube Poeple’s Choice Winner. He or she will do that thing he or she does so well on live television with an opportunity to take home $1 million for his or her efforts.

Visit youtube.com/agt for all the rules and regulations. I’ll be watching, but only if Nick Cannon manages to make the televised appointment viewing worthwhile and live tweet the performance.