Break has been, and presumably always will be the go-to online destination for the kind of sado-masochistic entertainment geared towards 18 to 35 year-old males that make parody videos like this one so good.
Break acquired HBO Labs in 2009, and has since integrated Home Box Office’s experiment of a new media studio into its own Creative Lab. In the past two years, Creative Lab has been busy. The team of content creators worked with a handful of brands to create over 200 pieces of video in 2010. In 2011, Break Media’s Creative Lab is looking to up that number to 1,000.
To achieve those goals, Break will produce a number of original web series for various wholly-owned sites within its network. The just-announced Spring programming slate includes:
Break will leverage its video ad network “that reaches more than 125 million users monthly” to entice advertisers and foot the bill for its 1,000+ pieces of original programming. But will Break be able to produce that many videos at a level of quality which will make advertisers feel comfortable writing checks?
Any company that aims to make 3.8 videos every weekday (including holidays) for a whole year certainly has its work cut out for it. Though if the premiere episode of For the Win is an example of what’s to come, Break will have no problem meeting its production quality thresholds.
The debut is fast, sleek, and looks pretty. Of course, it is about guys getting hurt, but on a journey to 1,000 plus videos, it probably makes sense to start off with the type of content you know best.
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