Soapbox Films, Webby Award-winning viral video producer behind “Bohemian Rhapsody” starring the cast of the Muppets, is teaming up with Disney Online to produce a “new internet webisode series,” according to a recent casting notice.
“Mom’s [sic] should be quick thinkers and able to improvise in the moment. While the topic is serious, approaching it with frankness. A sense of humor is very important,” reads the notice. The series will air on a celebrity endorsed website, which will feature open dialogue, free-form conversation with the celebrity and the moms.
The casting was put out through Tara-Anne Johnson and Christine Scowley of Bizzy Blondes Entertainment, which cast Schick Hydro’s Clean Break on Crackle, and prides itself on discovering “diamonds in the rough” thanks to its “guerilla style” talent searches. Shooting begins in January 2011.
No doubt the new series came out of Disney Online’s M.O.M. – Mom on a Mission research study, whose key findings were presented by Paul Yanover, EVP of Disney Online and Brad Davis SVP of Disney Online Ad Sales at the Sixth Annual M2Moms – The Marketing to Moms Conference in Chicago last October.
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…