MediaPost reports that the idea of resurrecting the show, which since 2000 has only popped up for occasional specials, came when Starburst approached MTV with the idea of doing something with its “Juicy Contradiction” campaign. “We immediately gravitated toward the idea, because Unplugged is a contradiction,” said MTV Networks Vice President Chris Ficarra.
Starburst’s “Juicy Contradiction” message—the candy is solid yet juicy like a liquid—is reflected in each episode when the band or performer covers an unexpected song. Before Reba McEntire’s performed Beyonce’s “If I Were A Boy,” at the CMT Awards, it was first a cover on Unplugged Season One that went viral.
This season both MTV and Starburst will redouble their efforts to engage audiences with the help of a more robust social media strategy. Each episode, which will air live on MTVN websites and both MTV’s and Starburst’s Facebook pages, will feature a chat widget integrating conversations from Twitter, Facebook, and other social media platforms.
This year’s guests haven’t been announced, but with featured performances from B.o.B., Train, Vampire Weekend, the Silversun Pickups and Katy Perry last year, we can expect nothing short of a great lineup.
A major player in the burgeoning newsletter industry has made a sizable addition to its…
Meta has kicked off the week with a pair of announcements that should make its creator…
MrBeast continues to show us that he's in a league of his own as far as…
Jellysmack and StyleHaul alum Chas Stahl has joined GEM Studios, the digital content production wing…
John Oliver appreciates that his fans can watch his late-night show on YouTube, and Last Week Tonight fans are…
Footballco is betting on the growth of soccer in the United States. Over the past few…