Book publishers were among the first groups of industry professionals using web series to market their products.
Way back in 2008, Michael Eisner’s new media studio, Vuguru launched Foreign Body to promote Robin Cook’s organ trafficking thriller novel of the same name. In the same year, members of Hollywood royalty and Macmillan Publishing released a four-part sparkly, self-indulgent program directed by McG showing off the glitz of the movie biz in preparation for the release of Celebutantes.
Now DVD publishers are shooting web series in hopes of helping sales.
Warner Brothers Entertainment teamed up with digital production and distribution house DBG on an online series to advertise the DVD release of Sex and the City 2.
Although the fab foursome from the upper echelons of a fictitious Manhattan social scene where ladies possess “the irrational and desperate belief that a man will somehow ‘fix’ things” haven’t been relevant for the better part of this decade, the producers of the show were able to find four whitewashed ladies with no discernible sense of shame to answer the question “Which Sex and the City character are you?” The women received makeovers from hair stylist David Lopez, makeup artist Jennifer Flemming and stylist Jorge Ramon based on their answers.
There are installments based on Carrie, Samantha, Charlotte, and Miranda. My favorite is the Samantha one, because you know what that girl’s really thinking about. Am I right, guys?
Over the past five years, as our industry stepped into this new era of short-form…
Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…
In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As…
Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…
Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…
Each week, we handpick a selection of stories to give you a snapshot of trends,…