“The technology available with the Focus will be demonstrated throughout the course of the rally,” Matt VanDyke, Ford’s Director of U.S. Marketing, told Variety. Ford has relied on web series to promote the Fiesta, and has integrated its products into traditional television shows like American Idol
, 24, and Desperate Housewives. Most recently, Ford backed the Seth Green 24-hour interactive reality web series ControlTV, which launched yesterday.Hulu, who will no doubt promote Focus Rally: America as it has with reality web series If I Can Dream, will be the show’s main hub, but Ford also plans to partner with other distribution sites. The series will of course utilize Facebook, Twitter, and YouTube, as well as the FocusRally.com site.
A $100,000 grand prize is at stake for the winning team, as well as 10 new Ford Focuses for fans.
MrBeast continues to show us that he's in a league of his own as far as…
Issa Rae's new company wants to hook up creators and brands for "deeper relationships" beyond…
MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with…
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…