The weekly, 10-minute, online program is basically a redux of Cosby’s family-friendly, short-lived CBS series Kids Say the Darndest Things (which itself was a redux of Art Linkletter’s original). Children in kindergarten through fourth grade are screened by OBKB producers. The most gregarious end up sitting across from the real-life star of Little Bill. He asks them questions, guiding them through a conversation trying to find the funny and/or adorable. The kids say something funny and/or adorable. Audiences go, “Awww.”
The name for the web series comes Mushmouth, a linguistically-challenged character from Fat Albert’s and the Cosby Kids who has trouble saying the word, “okay.” The money for the web series comes from Jell-O, a brand for which Cosby was the spokesperson for nearly 30 years beginning in 1974.
OBKB is set to debut before the end of the year as part of a multi-million dollar rebranding effort by Kraft Foods’ gelatinous dessert.
Add Andre Rebelo to the list of creators who are seeing dollar signs within the world of Fortnite.…
Creator brand-building company BrandArmy has a new Chief Creator Officer. Rob Ryan, a digital industry…
Every gamer knows how it feels to die over and over against a difficult boss,…
TikTok is giving some users the ability to post hour-long videos. The app is running a…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
TMG Studios is fleshing out its roster with three more shows. The network, founded in…