It’s no secret that online video ads outperform display ads three times over. So it’s also no surprise that both venerable and upstart digital print brands are increasingly turning to video as a vehicle to increase advertising revenue.
The second season, which launched June 2, is kicking-off its first three episodes with rapper Nas and reggae dynasty heir, Damian Marley, as the pair launch their new album ‘Distant Relatives.’
The docudrama, which is executive produced by Steve Julien and Harold Anthony, is produced by AllHipHop production shingle Tantrum. Julien is also in development on a new online reality show to be distributed by AllHipHop’s parent company, VIBE Lifestyle Network.
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