Get Behind-the-Scenes of Hip Hop in ‘The Next 48 Hours’

It’s no secret that online video ads outperform display ads three times over. So it’s also no surprise that both venerable and upstart digital print brands are increasingly turning to video as a vehicle to increase advertising revenue.

Enter AllHipHop.com, one of the world’s most popular hip hop websites. Last spring, they teamed up with UK based JumpOff.TV to launch their first web series. The Next 48 Hours profiles icons from the hip hop world in the hours before and after major milestones in their lives. The 21-episode first season wrapped in December and profiled such hip hop notables as Jadakiss, Redman & Method Man, Fabolous, Raekwon, Ghostface Killah, Rick Ross, and Wale. Each profile spans a three episode arc, with each episode timing in at over 10 minutes.

Subscribe to get the latest creator news

Subscribe

The second season, which launched June 2, is kicking-off its first three episodes with rapper Nas and reggae dynasty heir, Damian Marley, as the pair launch their new album ‘Distant Relatives.’

The docudrama, which is executive produced by Steve Julien and Harold Anthony, is produced by AllHipHop production shingle Tantrum. Julien is also in development on a new online reality show to be distributed by AllHipHop’s parent company, VIBE Lifestyle Network.

Share
Published by
Brady Brim-DeForest

Recent Posts

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

4 hours ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

5 hours ago

Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points…

8 hours ago

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

1 day ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 days ago

Have you heard? Hollywood gets more creator horror while Dan Clancy gets in a dig at TikTok.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

5 days ago