Justin Tyler and Alden Ford, both regulars at sketch comedy theater UCB in New York, star as the hapless titular duo in this Bill and Ted’s-style (yes, there’s even some time travel) road trip. The destination of this road trip is the Streamy Awards in Los Angeles in hopes of finding the perfect web star. Guests of this year’s Streamys may have noticed these two crashing the red carpet and even the stage of the main ceremony—of which they weren’t the only one to do so. It wasn’t quite Bruno crashing the catwalk at Milan Fashion Week, but still caught most of the audience off guard.
Justin & Alden is the first branded digital entertainment series for Cadbury North America, maker of the Trident. Becky McAninch, senior marketing manager for Trident called the series “an exciting and creative evolution in how we’re providing new experiences for our consumers across a variety of platforms.”
The web talent cameos aren’t just in front of the camera, with Sean Becker, Streamy-winning director of The Guild, helming the series. Legend of Neil creators Tony Janning and Sandeep Parikh penned the script, and if that’s not enough, Easy to Assemble producers Illeana Douglas and Dominik Rausch came on board to produce. CJP Digital’s Wilson Cleveland was the primary producer overseeing the production and orchestrating the sponsorship deal.
The 5-ep series premieres online Tuesday April 27 on YouTube, My Damn Channel and Trident’s official Facebook page. It will also be available on Boxee, TiVo and Roku set-top boxes as well as mobile apps for the iPhone and Android phones.
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