The Video should not simply reproduce the original video(s) but should mock, comment on, or poke fun at the original music video or videos, including the music video’s subject matter, sound, style, musician(s) or actor(s) depicted therein, or some other target, by means of humorous, satiric or ironic imitation.
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The web series, hosted Mark Douglas, launched this past fall as the latest addition to Next New Networks’ Barely Digital channel, which itself is a spinoff of Barely Political channel which shot to notoriety in 2007-08 with Obama Girl
. Already Key of Awesome has racked up over 12 million views, according to NNN, with Barely Digital notching over 250 million on YouTube.Submissions run for a week on the show’s site, and the winner gets a cameo in an upcoming Weezer video off their new album “Raditude.” Presumably none of Key of Awesome’s parodies are eligible in this contest, like their recent Jersey Shore rip (below) which incidentally made it on to MTV. Other targets : Twilight, Kittens on the Web and Lady Gaga.
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