Popular cubicle dweller Dilbert had previously been a major hit on iTunes, where it claimed the #1 podcast spot earlier this summer with over 2 million downloads for the month of July. The new Babelgum deal means it will have first run on new episodes, before its other partners like iTunes, MSN and even Dilbert.com.
This is the latest licensing deal from Babelgum, which has been on a spree of deals lately as it tries to build out its content offering. The firm’s recently hired Comedy Channel Publisher Amber J. Lawson often talks about she is crafting a curated “smart comedy” channel. The high-brow comedy of Dilbert and the New Yorker seem to be in line with that thinking. “As consumers are increasingly looking to the Web for animation content, Babelgum will provide users not just with a mere replacement of static cartoons but with a one stop shop offering an enhanced digital viewing experience,” said Lawson.
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