The only problem is, unless you’re hanging out at Babelgum on a regular basis, you might have missed it. In fact, you can’t even watch it on the show’s own well developed site.
There’s nothing wrong with exclusive distribution deals, in fact there’s a growing belief that in fact may be the only way to secure maximum value for video content. The Guild’s recent renewal of its exclusive deal with Microsoft which locked it up on its triumverate platform – MSN, XBox and Zune.
Whatever the language in the contract with Babelgum, it has crippled the creators’ ability to promote the series in the way they have excelled at – through blog outreach, social media sharing, email and the like. The hijacked YouTube promo clip above isn’t available on Black’s cellmate27 YouTube page and is from some unrelated account.
I asked veteran web video creator and blogger Tim Street, creator of French Maids TV and CEO of Ape Digital, about this issue. “With geo-protection there’s definitely a monetary stream, and the distributors have a right to keep it at their site if they pay for it,” he told us. “Where they are being idiots is not creating a promo or trailer where people can share it and promote it.”
Photos by Wm. Marc Salsberry.
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