New this year will be a move towards content verticals for its web series slate, much like what fellow NY-based web studio NextNewNetworks has been building out. With comedy, green and parenting verticals already in place, FYI is rolling out two new ones — GEQ, a personal finance network, and Glampede, for style and fashion content.
Tubefilter: Are you actively looking for new series? Where do you look for them?
Paul Kontonis: We are always looking for new series for our verticals – comedy, parenting, green, personal finance and fashion – and that are advertiser friendly. We find our shows by working with various production companies and from hosting the Big Screen Little Screen meet up in NYC.
Tubefilter: What’s your take on the online video ad market for the short term?
Kontonis: From now until the end of this year, there is a general indecisiveness and insecurity in the ad marketplace. I think next year will be a great time for content providers that can show a brand how to reach their consumers through their online video. If you have content that is mass entertainment, expect a rough ride in 2009.
Some of the new web series coming in 2009: Lurker (from Break A Leg creators Yuri and Vlad Baronovsky), A Day With the Hiltons, rightpedal and Spanish por la Mañana.
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…
TikTok and Universal Music Group (UMG) have settled their dispute. The two parties have agreed on a…
Amidst political turmoil in the U.S. and abroad, TikTok addressed brand and agency representatives at the 2024 NewFronts.…
Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…