Meyers, head writer on SNL, hinted that the new comedy site was in the works on the October 7 edition of ESPN columnist Bill Simmons’ podcast The BS Report. Given the recent ratings spike NBC has enjoyed from SNL’s irreverent election satire, including Tina Fey’s spot-on portrayals of Republican VP candidate Sarah Palin, this seems like striking while the iron is hot. NBC-Universal has been late to the web game insofar as building out a standalone site for original web content mixed with a healthy on-demand library. Its investment in Hulu most likely has something to do with the hesitation, as the SNL clips have been one of the leading draws to the year-old portal. But jumping in with the resurgent SNL franchise headlining, NBC-U could have a real player here.
No word yet on any of the original web series slated to come out through the yet-to-be named site. Check back for more details on that front. For those that missed The Line during its brief summer run on Crackle, here’s a little taste:
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