Following up on yesterday’s post on the live appearance of The All-For-Nots

on Jimmy Kimmel Live!, the fictional-turned-real indie band rocked out the aptly-chosen track “Stretching the Truth” to the old-school-TV audience of millions.

Is this the indie version of Hannah Montana? Creating a band within a scripted show that then breaks the fourth wall and becomes larger than the show itself? Time will tell on the fate of The All-For-Nots as a standalone musical act, but either way, this is another step forward for the web series format. The show, which has racked up some 300,000 views (just on their YouTube channel) since its launch in March, has a growing audience that blends fans of the show itself and those that just love their sound. The band had a few live gigs in NY, playing at Bar Matchless in Brooklyn and The Annex on the Lower East Side. After Kimmel, I’d expect to see some more of these on the docket.

Subscribe to get the latest creator news

Subscribe

Want to hear more All-For-Nots?


Share
Published by
Marc Hustvedt

Recent Posts

Have you heard? Pokimane at Chipotle, a Rooster Teeth reunion, and a Mike Tomlin Minecraft update.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

Hollywood’s creator obsession continues as Sony hires YouTube exec to lead horror label

As major film studios seek deals with directors whose careers began on social media, Sony…

3 days ago

YouTube eclipses TV to become the top news source in the U.S.

Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…

3 days ago

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards

At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…

4 days ago

OpenAI brought in Patreon’s Co-Founder. Here’s what he has planned.

Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…

4 days ago

AI-generated videos get labels. The European Union is applying the same standards to text.

AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…

4 days ago