Network/Cable Television

• YouTube, BBC kick off creator economy training program in the U.K.
• FOX brings in veteran content exec Billy Parks to lead its new creator studio

  Billy Parks, whose work experience in digital media includes stints at Astronauts Wanted, Fullscreen, and Slow Ventures, has joined FOX.

  
• Creators have become indispensable political pundits. For NBC, that means more “Kornacki Cam.”

  NBC News is looking to bring more personality into its political coverage by spreading Steve Kornacki across social media during the midterms.

  
• The BBC is giving production companies £600,000 to make content for YouTube, TikTok, and Twitch

  On the heels of announcing a deal with YouTube to make original content aimed at the platform's Gen Z viewers, the BBC has unveiled a shortlist of 12 companies that could receive a slice of funding from its first digital accelerator initiative.

  
• Fox sates its appetite for creator content with division headlined by Gordon Ramsay
• ESPN is hiring creators. It will feature them on an in-app, TikTok-style feed.
• CBS said ‘The Late Show’ had declined. YouTube viewership paints a different picture.
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• Australia’s attempt to protect teens blurs the line between social media and entertainment
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations
• ShopMy cashes in on influencer campaigns, affiliate marketing with $77.5 million funding round