Following up on yesterday’s post on the live appearance of The All-For-Nots on Jimmy Kimmel Live!, the fictional-turned-real indie band rocked out the aptly-chosen track “Stretching the Truth” to the old-school-TV audience of millions.

Is this the indie version of Hannah Montana? Creating a band within a scripted show that then breaks the fourth wall and becomes larger than the show itself? Time will tell on the fate of The All-For-Nots as a standalone musical act, but either way, this is another step forward for the web series format. The show, which has racked up some 300,000 views (just on their YouTube channel) since its launch in March, has a growing audience that blends fans of the show itself and those that just love their sound. The band had a few live gigs in NY, playing at Bar Matchless in Brooklyn and The Annex on the Lower East Side. After Kimmel, I’d expect to see some more of these on the docket.

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