Categories: Tilzy.TV

MyDamnChannel Wants to be Coolio

MyDamnChannel has been hugely successful at bridging the gap between old media and its more attractive younger sibling. 

In the wake of a debilitating WGA strike, Hollywood elite are migrating to outlets on the web, and for many, the terrain of this uncharted territory is daunting.  MyDamnChannel is capitalizing on the trend, and the need for artist management, by signing hordes of big-name talent, most recently grammy-winning recording artist Coolio, A.D. Miles and Steve Kerper, each of whom will launch new video channels and create weekly original episodic video content for the Web.

This follows announcements from other internet-TV proprieties signing big-name talent.  Norm MacDonald and David Cross recently joined SuperDeluxe, and Judd Apatow joined FunnyOrDie.

Subscribe to get the latest creator news

Subscribe

MyDamnChannel has done well with a lot of compelling content.  The Harry Shearer Channel is a personal favorite, with thought-provoking and strangely entertaining content like this silent debate…

But does this really belong on a site along with content from Coolio?  Would you bundle the two if they were on DVDs?

###Happy as I am to see increased talent and attention in the new media space, I disagree with the branding efforts of these “studios,” as I’ve mentioned a few times in the past.  What kind of content can one find one MyDamnChannel…or SuperDeluxe…or FunnyorDie?  These brands all feel the same: ambiguous, we-have-everything-but-do-nothing-particularly-well. 

Internet-TV studios like MyDamnChannel and SuperDeluxe should take a page from the books of Next New Networks, Vuguru, 60 Frames and For Your Imaginaion, and focus their robust scouting and creative infrastructures on the development of content for niche brands that can be distributed far and wide.  Websites should provide an added value experience for each series or collection of content. 

Andrew Baron, creator of break-out video blog Rocketboom (Tilzy.TV Page) once commented, “I have always suggested that an individual show may thrive best when allowed to live and breathe in its own home, on it’s own website, best suited for it’s own special case.”

MyDamnChannel and others like it ought to consider that building the “cases” that drive communities is becoming an important component of entertainment branding.  The website itself is a component of content. 

 

Share
Published by
Jamison Tilsner

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

22 hours ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

22 hours ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

23 hours ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

1 day ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

1 day ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

2 days ago