YouTube and TikTok are the top sources of financial advice among Millennials and Gen Z, according to data from Insider Intelligence.
emarketer
- Creator earnings from sponsored content projected to reach $8.1 billion in 2024
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Move over #FinTok: YouTube is the top digital hub for banking advice among Millennials and Gen Z
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This year, TikTok’s total watch time will surpass YouTube’s
According to a report from eMarketer, TikTok has caught up to YouTube in terms of watch time and is gaining in terms of ad revenue.
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New data shows TikTok adoption gaining on YouTube, especially among Gen Z
Though YouTube still gets a larger audience than TikTok, the gap is closing, especially among Gen Z viewers, according to eMarketer.
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