YouTube

• Top 5 Branded Videos of the Week: Podcasts, super glue, and NASA’s big plans
• China might nix Trump’s TikTok deal. If it does, other platforms will be ready.

  The Chinese Communist Party is showing some resistance to President Trump's plan to broker a deal to save TikTok's U.S. operations.

  
• Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video

  Research from Digital i found that YouTube's long-form videos are generating more watch time at the expense of the platform's Shorts.

  
• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval

  Though Alphabet earnings fell short of expectations overall, YouTube had a strong performance during Q4 2024.

  
• Top 100 Most Subscribed YouTube Channels Worldwide • January 2025
• YouTube wants creators and fans closer than ever with its new Communities update
• Top 100 Most Subscribed U.S. YouTube Channels • January 2025
• Top 5 Branded Videos of the Week: Balls, bees, Marques Brownlee
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/02/2025
• NFL doubles down on creator spotlights with a Kai Cenat vs IShowSpeed Super Bowl pre-game
• On the Podcast: Hollywood ballin’?