YouTube Ads

• YouTube hopes stricter ad eligibility requirements will make Shorts revenue “meaningful” for creators
• Conservative platform Rumble sues Google over its practices in the digital ad business

  Rumble is filing a second suit against YouTube. The conservative video platform is arguing that Google has an ad tech monopoly.

  
• Creators, AI, and Shorts: YouTube breaks down 2023 ad trends

  YouTube broke down some of the biggest advertising trends of 2023, including creator-inspired, multiformat, and AI-driven content.

  
• An ad agency ran a standalone campaign on YouTube Shorts. The results compared favorably to TikTok.

  Agency Precise.TV measured YouTube Shorts ads against TikTok ads by running short-form campaigns for brands like Asics.

  
• YouTube adjusts ad guidelines to enable full monetization on breastfeeding videos
• YouTube could crack down on ad blockers. That won’t be a popular decision.
• YouTube announces new ad products to help brands reach Gen Z through music
• YouTube Ads Contain More Male Characters, But Those Starring Females Nab More Views (Study)
• YouTube Expands ‘Director Onsite’ Service To Attract More Small Business Advertisers
• Google To Tell Advertisers How Often Their YouTube Spots Lead To Store Visits
• YouTube Wants You To Vote For #TheYouTubeAd Of 2015
• NBC, YouTube Reach Agreement To Monetize Jimmy Fallon’s ‘Tonight Show’ Channel