WPP

• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads

  Disney, Roku, NBCUniversal, and YouTube join an ad consortium led by media buying giant GroupM. The goal is to standardize streaming ads.

  
• TikTok, IPG Mediabrands Form ‘Creator Collective’ To Connect TikTokers And Advertisers

  Advertising agency IPG Mediabrands is partnering with TikTok on a first-of-its kind accelerator program for content creators.

  
• TikTok Inks Multi-Faceted Partnership With British Ad And Marketing Giant WPP

  British advertising and marketing conglomerate WPP has announced a global partnership with TikTok that the two companies say will enable WPP-owned ad agencies and their clients to gain unique access to and capabilities on the hit micro-video platform.

  
• Top Ad Agency’s CEO Says His Company Will Commit $200 Million To Snapchat In 2017
• Fullscreen, GroupM Team Up For Influencer Marketing Partnership Called Playa
• Snapchat Introduces 3V Advertising, Launches Branded Content Agency
• WIGS Creators Launch Digital Production Company Funded By WPP, ITV
• Jenny McCarthy and James Brolin Set Sail with Royal Caribbean
• TD Ameritrade Shares ‘The Invested Life’
• Yahoo's GroupM Deal Could Mean Their First Scripted Comedy