whatnot

• Have you heard? Jake Paul’s gold medal fiancee, Jake Shane’s Broadway bow, and TikTok’s whistleblower.
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway

  Whatnot is offering a unique form of Super Bowl counter-programming with a live stream offering $1 million of MrBeast giveaways.

  
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream

  As social auction and streaming platform Whatnot celebrates $8 billion in annual GMV, it is preparing for live shopping to go mainstream.

  
• Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends

  According to traffic trends observed on the live shopping platform Whatnot, women's sports trading cards and old coins will be big in 2026.

  
• Whatnot announces a funding round north of $200 million for the second time this year
• Investors deliver $265 million funding round to Whatnot as live shopping gets hotter
• Here are some things to check out during Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday
• Whatnot wanted eyes on its ecommerce site. So it made 80,000 viewers work together to win $400,000 in Pokémon prizes.