Whatnot—which was founded in 2019 by former YouTube product marketing manager Grant LaFontaine—describes itself as a “community marketplace where you can buy, sell, go live, and geek out with collectors and other like-minded people.”
whatnot
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Whatnot wanted eyes on its ecommerce site. So it made 80,000 viewers work together to win $400,000 in Pokémon prizes.
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