whatnot

• With “the largest raise in live shopping,” Whatnot achieves $20 billion valuation
• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

  Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.

  
• Have you heard? Jake Paul’s gold medal fiancee, Jake Shane’s Broadway bow, and TikTok’s whistleblower.

  Jake Paul's fiancee won a gold medal in speed skating, Jake Shane is starring a Broadway show, and TikTok loves a CIA whistleblower.

  
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway

  Whatnot is offering a unique form of Super Bowl counter-programming with a live stream offering $1 million of MrBeast giveaways.

  
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream
• Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends
• Whatnot announces a funding round north of $200 million for the second time this year
• Investors deliver $265 million funding round to Whatnot as live shopping gets hotter
• Here are some things to check out during Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday
• Whatnot wanted eyes on its ecommerce site. So it made 80,000 viewers work together to win $400,000 in Pokémon prizes.