Amazon members spent 8 times the amount of watch time on the platform’s original series over the last 2 months than during the same period in 2014.
watch time
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WTF Is Watch Time?! Or How I Learned To Stop Worrying And Love The YouTube Algorithm
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Amazon Members Spent Eight Times More Time Watching Originals Over The Last Few Months
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Netflix Increased Watch Time 20% By Testing Title Images With Subscribers
When Netflix tested new images for select titles with a group of subscribers, average viewing time on those titles increased by at least 20%.
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