Google recently revealed in a study that 91% of the video ads on its popular video hosting site are viewable.
viewability reports
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Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
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Google Says 91% Of Its YouTube Ads Are Viewable
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Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
Google announced on January 6, 2015, it will start informing brands of whether or not the online masses are actually watching their digital video ads.
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