Twitter has introduced the ability for marketers to purchase and display app-install video ads.
Twitter video ads
- Twitter Expands Video Advertising Program To Let More Publishers Monetize Video
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Twitter Now Lets Brands Purchase “App-Install” Video Ads
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Twitter Starts Auto-Playing Videos, Vines, GIFs; Promises 100% Viewability For Ads
On June 16, 2015, Twitter announced native videos, Vines, & GIFs would auto-play when they appear in Twitter feeds, and promised 100% viewability to brands.
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Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
Twitter has announced a larger strategy to syndicate Promoted Tweets on partner sites and apps owned by Flipboard and Yahoo! Japan.
- Twitter Is Reportedly Considering Auto-Play Video Ad Previews
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