Candle Media's partnership with TikTok will include an initiative that will link Reese Witherspoon's Hello Sunshine with #BookTok.
tiktok pulse
- TikTok is bringing “tentpole moments” to its premium ad product Pulse Premiere
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Digital media company Candle Media caters to #BookTok as part of production deal with TikTok
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TikTok’s new ad product offers placements next to “premium publisher content”
The headline of TikTok's NewFronts pitch is Pulse Premiere, an extension of the Pulse program that will offer ads on publisher content.
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