television advertising

• Fox Offering Digital-Only Ads During Super Bowl At $700,000 For A 30-Second Spot
• Digital Advertising Will Overtake TV Ad Spend Globally By 2017, In The U.S. By 2016

  Marketing consulting and investing firm Magna Global found digital advertising revenue will beat out television globally by the year 2017.

  
• Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital

  According to AOL’s newest State of the Video Industry report, ad buyers are shifting 10% of their overall TV advertising budgets to digital platforms.

  
• Study Claims Digital Media Spending Took $1 Billion Away From TV Since 2014

  According to Standard Media Index (SMI), roughly $1 billion of advertisers’ dollars were moved from TV to digital from October 2014 to June 2015.

  
• CBS Launches Campaign To Encourage TV, Not Digital, Advertising
• Dollar Shave Club’s New TV Ads Warns Razor Buyers Of In-Store Hazards
• Marketers Will Spend $103 Billion On Digital Advertising By 2019