The Dollar Shave Club certainly knows how to garner attention online, and now it wants to do the same on TV. The company has released four new ads which began airing on nationwide television on November 10, 2014.
Dollar Shave Club’s TV ads are full of the signature comedy established by the company’s first viral video starring its CEO and founder Michael Dubin (which was followed up with yet another “f***ing great” short). Each TV ad farcically emphasizes the inconvenient-and-dangerous nature of having to buy razor blades in a brick-and-mortar store.
For example, one customer sets off an alarm when he tries to grab razors from a case no employee will help him open — and consequently gets shot in the neck with a tranquilizer dart. And in another ad, a man is forced to give up everything on his person (except for his underwear) in order to afford one pack of new razor blades.
The Dollar Shave Club’s TV spots all end with an appearance by Dubin as he points out how stores act like they don’t want you to buy razors, or “beat you up” with painfully-high razor prices when you do. The marketing campaign is well-timed considering many consumers will be looking for easy, convenient gift ideas as the holidays fast approach.
Even if the Dollar Shave Club TV ads don’t harness as much interest in the brand as its internet videos did, the spots are a f***ing great addition to the company’s marketing catalog.