In his most recent letter to creators, YouTube CEO Neal Mohan said Shorts now average a whopping 200+ billion views per day. And, as we've been tracking for over a year now in our Gospel Stats Weekly Brand Reports, Shorts are popular with more than just viewers. Brands dig them, too.
starbucks
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Top 5 Branded Videos of the Week: 30 celebrities wrestling with the anime angel
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Top 5 Branded Videos of the Week: A full week of Shorts (plus Veritasium)
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Top 5 Branded Videos of the Week: Doki Doki Mustard Club
Festive drinks are leading the way in this week's Gospel Stats Brand Report. Grab your hot cocoa and take a seat by the fire with MrBeast.
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Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)
This partnership is for more than just a drink. That drink stems from a larger deal between Starbucks and MrBeast's holding company Beast Industries--a deal that put a Starbucks kiosk smack in the middle of season 2 of MrBeast's $100 million Amazon competition series, Beast Games.
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Top 5 Branded Videos of the Week: MrBeast brings the Starbucks, Leo Gonzalez brings the tequila
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Starbucks wants two creators on its payroll for a 12-month, round-the-world content gig
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Starbucks just sponsored one hour of stream time on Harry Mack’s Twitch channel
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Hulu Wants You To Go To The Movies With New ‘Tomb Raider’ Ad
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PepsiCo, Walmart, Others Join YouTube Ad Freeze As Top Trade Organization Demands ‘Brand Safety’
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Starbucks Teams Up With Three ‘Simpsons’ Writers For Its Second Web Series
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Starbucks Celebrates ‘Upstanders’ With Its First Branded Web Series
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Instagram Video Boosts Nike’s Followers By Eight Million
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