TikTok has its sights set on Africa -- namely three key markets: Kenya, Nigeria, and South Africa -- as it has undertaken various mobile marketing initiatives in these countries as well as local executive hires and an aggressive talent acquisition push.
South Africa
-
Dan Mace joins Beast Philanthropy team as Chief Creative Officer
-
TikTok Sets Sights On African Market With Local Hires, Talent Push, Mobile Marketing Campaigns
-
Caspar Lee Launches Educational Scholarship At His Former South African School
Lee attended Oakhill School on an academic scholarship, he says, and given that he attributes much of his success to lessons learned there, he decided to pay it forward.
-
‘I Scored a Goal in the FIFA World Cup Final’ Gives You Football Fever
ESPN's I Scored a Goal in the FIFA World Cup Final is a series of short films about memorable goals in World Cup history told by the players that scored them.
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- StreamElements seeks acquisition as shutdown looms

- YouTube, BBC kick off creator economy training program in the U.K.

- Two-thirds of consumers go to TikTok Shop to discover new products and brands

- YouTube’s war on deepfakes goes global: Likeness detection is now open to all.

- YouTube is backing creators–and their ambitious shows–in a big way at Brandcast 2026









