YouTube's head of music, Lyor Cohen, said that the company will be making its largest marketing push in history to promote YouTube Music. At the same time, the streaming giant may be facing fees for hosting unlicensed music videos.
Sony Music Entertainment
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Head Of YouTube Music Has “Largest Marketing Plan In YouTube’s History” For The Service
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YouTube Inks Licensing Deals With Universal And Sony Music As It Preps Paid Service (Report)
The deals state that YouTube will police copyright infringement more aggressively, and also help set the stage for a rumored paid streaming service.
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Joey Graceffa, Ricky Dillon To Feature In Joel McHale-Produced Go90 Series ‘Crashed’
The series will document unsuspecting fans who are nominated by friends to have their favorite celebrities show up on an otherwise normal day.
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