skippable ads

• YouTube will determine which ad formats run on its partner channels (with one exception)
• YouTube Rolling Out Non-Skippable Ads To All Creators Within Its Partner Program

  YouTube is making two alterations to its non-skippable ad format, the platform announced today on its Creator Insider channel.

  
• Snapchat Reportedly Weighing Integration Of 3-Second Skippable Pre-Roll Ads

  Snapchat may be looking to take a page out of the YouTube playbook with three-second pre-roll ads that will then offer users the option to skip.

  
• Survey Finds 29% Of U.S. Millennials Watch Skippable YouTube Ads To Completion

  According to a new study, 59% of millennial viewers watch ads until they can skip them -- though a surprising 29%, it turns out, watch ads to completion.

  
• 80% To 85% Of Skippable Online Video Ads Are Skipped